Freezy Freekies - Fashion Introduction
Freezy Freekies - Fashion Introduction
October 12, 1992
One of our most fun clients were these kid’s jackets that changed color in the cold. How do you launch a product in August that works only under 60 degrees? We sent editors and producers fabric swatches and a small can of coolant spray and got attention all over the world. We were on the cover of the largest circulation paper – The National Enquirer, and hundreds of others including the NY Daily News, Washington Times, Chicago Tribune, from New York to Anchorage Alaska and on TV in nearly every market, plus the Weather Channel and even on Japanese Television. We got on CBS this morning by carrying a jacket in a cooler of smoking dry ice right into the studio building and asked for a producer. Warning: Do not try this today!