Next Generation of Fashion Designers
Next Generation of Fashion Designers
January 15, 1994
We had several young designers as clients, but how do you compete with the mega budgets of the word’s top designers backed by huge public corporations? We created an industry organization of design talent called the Next Generation and pooled resources and the trade media went nuts! We created and managed fashion shows under the tents at Bryant Park, and at some of Manhattan’s most famous venues during NY Fashion Week. We got the attention of international corporations such as Cover Girl and The International Fragrance Foundation who sponsored some of our shows.